As a designer who has worked with brands across continents, I’ve learned one powerful truth: color is never just color. It’s culture, memory, belief—and sometimes, misunderstanding.

Early in my career, I assumed colors spoke a universal language. Red meant passion. White meant purity. Blue meant trust. Then I started working globally, and everything I thought I knew was gently, sometimes painfully, corrected.

Americano Yen 
December 2025