- MINI BRAND IDENTITY / PACKAGING / WE DESIGN FOR ORGANIC RICE / MINI BRAND IDENTITY / PACKAGING / WE DESIGN FOR ORGANIC RICE / MINI BRAND IDENTITY / PACKAGING / WE DESIGN FOR ORGANIC RICE /
- MINI BRAND IDENTITY / PACKAGING / WE DESIGN FOR ORGANIC RICE / MINI BRAND IDENTITY / PACKAGING / WE DESIGN FOR ORGANIC RICE / MINI BRAND IDENTITY / PACKAGING / WE DESIGN FOR ORGANIC RICE /
- MINI BRAND IDENTITY / PACKAGING / WE DESIGN FOR ORGANIC RICE / MINI BRAND IDENTITY / PACKAGING / WE DESIGN FOR ORGANIC RICE / MINI BRAND IDENTITY / PACKAGING / WE DESIGN FOR ORGANIC RICE /
KHEAWBAIKHAO is an organic rice brand from Thung Kula Ronghai, Roi-Et — a region famous for producing some of the world’s best-tasting rice. The brand sells specialty rice online, with its highlight product being Young Brown Rice, a rare green-tinted grain harvested at its “teenage stage,” when nutri-ents are at their peak.
THE JOURNEY
We used the uniqueness of Thung Kula Ronghai as the heart of the brand story and em-braced the green colour of young rice as its key identity. The logo features a rice-ear icon, while the visual system uses soil-layer illustrations to symbolize the rich land that nourishes the fields. The packaging includes a window to showcase the real rice inside. Each rice type has a different colour yet shares one pattern for unity, creating a beautiful, cohesive shelf presence. The strong storytelling and distinctive packaging earned excellent online feedback. The identity also translates well to merchandise like shirts and cards.
A project that truly elevates local agriculture — and one we’re very proud of.
KHEAWBAIKHOW
SERVICES:
+ MINI BRAND IDENTITY
+ PACKAGING
